LAICA, 50 YEARS OF WELLBEING AT HOME


LAICA is an Italian company with more than 50 years of history as a leader in the production of domestic water filter systems and small appliances for the kitchen, and personal health and well-being. Thanks to the company’s continued dedication to innovation and quality, LAICA constantly strives to improve the daily well-being of customers, offering safe, reliable Italian-designed products. The company is committed to promoting a healthy and practical lifestyle, creating products which combine the latest technology with functionality.

Our story


  • LAICA was founded in 1974 in Vicenza, Italy, by Leonida and Teresa Moretto, who began by designing and producing a set of kitchen scales. Over time, the brand became the leader in this sector.
  • Right from the outset, LAICA has worked with local artisans and suppliers, focussing on sustainable growth that recognises the importance of the region where we operate. This bond with the local area has created a synergy where personal well-being, through LAICA products, is mirrored in collective and environmental well-being.
  • In 1992, Maurizio and Anna Maria, the children of Leonida and Teresa Moretto, took over the running of LAICA, immediately setting up the Research & Development department with a clear roadmap for technological innovation.
  • LAICA expanded internationally during the 1990s, attending global trade shows and opening new markets in Germany, Hong Kong, South America, and Africa. New departments were also formed, such as LAICA International, LAICA Taiwan, and LAICA Iberia.
  • In 1994, LAICA launched the first filter jug and paved the way for a technology that would revolutionise the filtered water market. A practical product that is safe and easy to use was sure to be a winner.
  • In 2000, LAICA designed and produced a full range of medical products, including blood pressure monitors, nebulisers, and electronic muscle stimulators.
  • In 2003, LAICA launched the first vacuum storage machines, devices that help to keep food fresh and nutritious for longer, reducing waste and promoting a more sustainable approach in the kitchen.
  • In 2005, thanks to the bi-flux filter cartridge, an innovative and exclusive patented design from LAICA, the new StreamLine filter jug was launched and was a big hit on the Italian market. The colourful and practical LAICA product was one of a kind.
  • Between 2010 and 2020, LAICA introduced an innovative line of medical products, updated with the latest modern technology for a safer and healthier life. In addition, LAICA, recognising the importance of adopting a balanced and sustainable diet, expanded the vacuum range with products in the sous-vide section, a method of cooking which uses low temperatures to preserve the nutrition of the food and reduce food waste, promoting all-round well-being in the kitchen.
  • In 2020, LAICA joined the Strix group, a marriage of its experience in domestic filtration with the advanced technology of Strix, the global leader in water heating and kettle safety systems. The union delivered innovative solutions such as the ISEO filter kettle and other domestic well-being products, including the range of toasters and the ISEO breakfast set. The two companies were brought together by their shared values, jointly striving for a future with safe and sustainable products to improve people’s everyday lives.

Legality Rating


LAICA was awarded the prestigious Legality Rating with the maximum score of 3 stars (★★★), issued by the Italian competition authority, the AGCM. This is recognition of the company’s commitment to maintaining high standards of governance, transparency and social responsibility. A result which rewards the constant dedication of the whole team and their outstanding teamwork to achieve the highest ethical and social standards.